Bernd H. Schmitt

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Books by Bernd H. Schmitt

Experiential Marketing

How to Get Customers to Sense, Feel, Think, Act, R

By Bernd H. Schmitt

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary a...

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