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Beyond Measure

The Big Impact of Small Changes

A powerful manifesto for CEOs and employees alike, this book reveals how organizations can make huge changes with surprisingly small steps. In an age of 'radical' shifts and 'disruption', business leader Margaret Heffernan lays the groundwork for a new kind of thinking, arguing that organizations can create seismic shifts by making deceptively small changes such as using every mind on the team, celebrating mistakes and encouraging time off from work.

A popular TED speaker, Heffernan is a wise and witty storyteller who fully engages her reader at every turn. Filled with incredible anecdotes and startling statistics, she takes us on a fascinating tour across the globe, highlighting disparate business and revealing how they've managed to change themselves in big ways through incremental shifts. How did the CIA revolutionize their intelligence gathering with one simple question? How did one organization increase their revenue by 15 million by instituting a short coffee break? How can a day-long hackathon change the culture of a company? Heffernan investigates all these scenarios and comes to the same conclusion: big improvements can come from simply making small changes.

Photograph (c) Robert Taylor

MARGARET HEFFERNAN is one of the UK's most highly regarded thought leaders. She mentors CEOs and senior executives of major global organizations, and is Lead Faculty for the Forward Institute's Responsible Leadership Programme. An entrepreneur, CEO and keynote speaker, she is the also author of five previous books: Beyond Measure, A Bigger Prize, Wilful Blindness, Women on Top and The Naked Truth. The best-selling Willful Blindness : Why We Ignore the Obvious at our Peril was named one of the most important business books of the decade by the Financial Times, and was shortlisted for the FT Business Book Award 2011.   In 2015, she was awarded the Transmission Prize for A Bigger Prize: Why Competition isn't Everything and How We Do Better, described as "meticulously researched…engagingly written…universally relevant and hard to fault."  Her TED talks have been seen by over eleven million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes.   Born in Texas, raised in Holland and educated at Cambridge University, Margaret worked in BBC Radio for five years where she wrote, directed, produced and commissioned documentaries and dramas, and has herself written five plays. She was named one of the Internet's Top 100 by Silicon Alley Reporter in 1999, one of the Top 25 by Streaming Media magazine and one of the Top 100 Media Executives by The Hollywood Reporter. Her 'Tear Down the Wall' campaign against AOL won the 2001 Silver SABRE award for public relations. She holds an honorary doctorate from the University of Bath, and continues to write for the Financial Times and Huffington Post.    Visit http://www.mheffernan.com/ or follow @M_HeffernanWatch:  Human Skills We Need in an Unpredictable WorldTEDSummit2019  

  • Publisher: Simon & Schuster UK (May 7, 2015)
  • Length: 128 pages
  • ISBN13: 9781471141874

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