MARGARET HEFFERNAN was born in Texas, raised in Holland and educated at Cambridge University. She worked in BBC Radio as a television producer, before leaving to run the trade association IPPA. She returned to the US where she worked on public affair campaigns and with software companies trying to break into multimedia. She then joined CMGI where she ran, bought and sold leading Internet businesses. She is a visiting professor and Entrepreneur in Residence at the University of Bath. She is the author of The Naked Truth and How She Does It, and Wilful Blindness. She writes a regular column for Real Business and the Huffington Post.
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