Maddox has been writing hilarious essays for his site, TheBestPageInTheUniverse.com since 1996. Through word-of-mouth alone, it has become one of the most popular personal sites on the Internet, with more than 50,000 unique visitors per day. In 2006, he published his first book, The Alphabet of Manliness, and its explosive success prompted the New York Times to coin a new phrase to describe its genre: “fratire.” Maddox has also published a comic book based on his site and he has a YouTube channel called “The Best Show in the Universe,” featuring clips viewed by more than 3 million fans.
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