Lifang He

About The Author

Lifang He has nearly 20 years of experience driving brand strategy, product marketing, and go-to-market excellence for some of the world's most influential tech companies, including Apple, Amazon, and Ring. From launching iPhones globally to shaping entirely new product categories at Amazon, her career has been defined by building products and brands that scale fast and deliver results. She has earned industry recognition such as a Cannes Lions Grand Prix Award, a Fastest Growing Brands Award, and a Jay Chiat Award for Strategic Excellence. She now leads a consultancy specializing in brand strategy, product innovation, and go-to-market. Visit her website at LifangHe.me.

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Books by Lifang He

Brand Power Built In

How Tech Products Really Win Hearts and Minds

By Lifang He

If you’ve ever tried to build, launch, or grow a tech product, you’ve probably wrestled with this question: How do we really win customers’ hearts and minds?

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