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Jim Ciardella
Books by Jim Ciardella
The Dealer
How One California Dealership Fueled the Rise of Ferrari Cars in America
When Ferrari of Los Gatos opened, few people could afford an expensive sports car. In 1976, the average annual income was $12,686, and a new home cost about $48,000. Motorists in California could only buy gas on odd or even-numbered days based on the last digit of their license plate, due to the ...