Harry Beckwith

About The Author

Harry Beckwith is recognized as the world’s foremost expert on marketing and delivering a service. His 1997 classic New York Times bestseller, Selling the Invisible, is featured in The 100 Best Business Books of All Time, and his four other books on marketing and client relationships have been translated into 23 languages. Harry’s books are required reading in business schools worldwide, where he often guest lectures. His clients in 26 states and on six continents have ranged from solo practitioners and venture-capitalized start-ups to more than two dozen Fortune 200 companies. The very proud father of four and a Phi Beta Kappa graduate of Stanford University, Harry lives in Bend, Oregon.

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Books by Harry Beckwith

The Invisible Promise

A Field Guide to Marketing in an Upside-Down World

By Harry Beckwith

Our service economy is dominated by outmoded marketing models from the world of products.

The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, a...

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