Gary Schwartz

Dasha Schwartz

About The Author

Gary Schwartz began his career as a columnist in Japan and later became an anchor on Asahi Television. He ran number of technology startups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002. Schwartz has played a leadership role in the mobile industry, founding the mobile committee for the Interactive Advertising Bureau (IAB) in 2005 and presently serving as North American chairman of the Mobile Entertainment Forum (MEF). In this capacity, Schwartz is developing a global mobile commerce practice to service brands, retailers, and content owners. He lives with his family in Toronto.

Books by Gary Schwartz

The Impulse Economy

Understanding Mobile Shoppers and What Makes Them Buy

By Gary Schwartz
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Fast Shopper, Slow Store

A Guide to Courting and Capturing the Mobile Consu

By Gary Schwartz
From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer
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