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Francoise Simon
Books by Francoise Simon
Building Global Biobrands
Taking Biotechnology to Market
By Francoise Simon and Philip Kotler
Foreword by Kevin Sharer
From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups must radically rethink their business models. In the ...