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Ed Mitzen
Books by Ed Mitzen
More Than A Number
The Power Of Empathy And Philanthropy In Driving Ad Agency Performance
By Ed Mitzen
THE SECRET TO AD AGENCY PERFORMANCE: EMPATHY AND PHILANTHROPY Have you ever felt that your ad agency is not strategic? Do you have to rewrite copy and bring them ideas, instead of the other way around? Have you ever signed a contract with an agency after being blown away by their team in a pitc...
