Dan Ariely

May R.

About The Author

Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University, is a founding member of the Center for Advanced Hindsight. He is the author of Payoff and the New York Times bestsellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty.

Books by Dan Ariely

Payoff

The Hidden Logic That Shapes Our Motivations

By Dan Ariely
Every day we work hard to motivate ourselves. We spend much of our time trying to motivate the people working for us, with us and in business with us. In our personal lives we try to motivate our friends, partners and children.   From the economic point of view, motivation is based on a very simp...
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