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Dan Ariely

Dan Ariely is James B. Duke Professor of Psychology and Behavioral Economics at Duke University and Sunday Times bestselling author of Predictably Irrational: The Hidden Forces that Shape Our Decisions. Ariely's TED talks have over 10 million views; he has 90,000 Twitter followers; and probably the second most famous Behavioural Economist in the World after Daniel Kahneman.

Books by Dan Ariely