Adam Alter

About The Author

Adam Alter is Assistant Professor of Marketing and Psychology at New York University's Stern School of Business and Psychology. His research focuses on decision-making and social psychology, and he has been published in leading psychology journals. He has written for The New Yorker, The Atlantic, and Slate, among other publications and his work has been featured in a variety of media, from the Sun to the Economist.

Books by Adam Alter

Drunk Tank Pink

The Subconscious Forces that Shape How We Think, Feel, and Behave

By Adam Alter
'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.

In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is ful...
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