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A Gift for Marketers
Latest Book in Series
Permission Marketing
Turning Strangers Into Friends And Friends Into Customers
By Seth Godin
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as compan...
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