‘For anyone trying to understand the bonkers world of YouTube, this is essential reading.’ – ESQUIRE
‘Bothabsorbingand highly illuminating’ – THE BOOKSELLER
‘No one understands the intricacies of YouTube like Chris Stokel-Walker’ – THE ATLANTIC
Two billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?
More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom – while getting the facts on brand deals, burnout and authenticity.
This is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.
Chris Stokel-Walker is a British journalist whose work regularly appears in WIRED, The Economist and Newsweek.
Publisher: Canbury Press (May 2, 2019)
Length: 352 pages
‘No one understands the intricacies of YouTube like Chris Stokel-Walker. His reporting on the platform and its creators has been ground breaking and unparalleled.’
– TAYLOR LORENZ, THE ATLANTIC
‘For anyone trying to understand the bonkers world of YouTube, this is essential reading. Full of entertaining dispatches from the front line of streaming, Stokel-Walker has written the preeminent guide to the new celebrity world - and what it means for the rest of us.’
– SAM PARKER, ESQUIRE
‘If you want to understand the inner workings of your favourite YouTube influencers, or perhaps if you want to understand why your children are always talking about them, you should read this book. It is smart, sweeping, and significant.’
– CAROLINE SANDERSON, THE BOOKSELLER
'I am one of the many people Stokel-Walker interviewed for this first independent look at the world's biggest video site.
The title charts YouTube's meteoric rise from a single home video, explores its ecosystem, and attempts to explain what lies behind the extraordinary success of vloggers such as KSI, PewDiePie, Zoella and Logan Paul.
It's both absorbing and highly illuminating.’
– SIMON CLARK, YOUTUBER
‘Brilliant, witty and extraordinary... This is a must-read book for anyone who wants to truly understand the future of media, as well as the internet itself.’
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