Two Extra Steps

The Unfair Edge Anyone Can Use

By Bill Faeth
Published by Matt Holt Books
Distributed by Simon & Schuster

About The Book

USA Today Bestseller

You don't need to do it all. You just need to do what others won’t.

Discover a no-nonsense strategy for builders, doers, entrepreneurs, and high-performers who are done settling for mediocre results.

Most businesses never create real separation from the competition. Why? Because most stop where everyone else stops. They stop at “good enough.” They stop at what’s expected. They stop at what’s easy.

But the top 1%? They think differently. They act differently. They go further than everyone else is willing to go. They take the Two Extra Steps.

Created by serial entrepreneur Bill Faeth, this framework is built on the real-world lessons of scaling 37 companies and building a $22M short-term rental portfolio from the ground up.

  • Step 1: The Mindset This is where separation begins—in how you think, decide, and show up. It’s the inner game that turns amateurs into professionals. It’s where you build the clarity and focus that drive real results. It’s where you master the boring foundations others skip. It’s also where you set a standard so high, most won’t reach it . . . and even fewer can sustain it.
  • Step 2: The Execution This is the outer game where standards become results. It’s where you do the hard, repetitive, unglamorous work others avoid. This is where you show up when others check out and where consistency becomes your competitive edge. Here, discipline replaces motivation and follow-through becomes your default.

Execution isn’t about doing more. It’s about doing what others won’t, longer than they can. Two Extra Steps gives you the clearest possible path to stand out, scale up, and own your space—without overcomplicating it.

About The Author

Bill Faeth

Bill Faeth is a serial entrepreneur, investor, speaker, and the founder of the #1 short-term rental brand (Build STR Wealth) in the industry, with a track record of building and scaling 37 companies across multiple industries and generating more than $1 billion in lifetime sales. He is also the host of the sold-out STR Wealth Conference, and his insights have been featured on Fox, Fox Business, Merit Street, and other major media outlets. Beyond business, Bill is a dedicated family man.

Product Details

  • Publisher: Matt Holt Books (June 9, 2026)
  • Length: 240 pages
  • ISBN13: 9781637749173

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Raves and Reviews

“Most people talk about excellence. Bill Faeth lives it. Two Extra Steps distills decades of hard-earned lessons into a practical framework that shows why success belongs to those willing to think differently and execute longer than everyone else. This book is not about hustle for hustle’s sake. If you want a clear, proven path to stand out in business and life, this book delivers it.”
—Dave Gambrill, Founder and Consultant, Digital Marketing Mentorship  

“There are educators, there are coaches, and then there are visionaries—men who don’t just teach an industry but transform it. Bill Faeth is one of those rare forces of change. This book and Bill’s teachings aren’t just lessons; they are a road map to a future most only dream of. Few walk this earth with the integrity, insight, and impact of Bill Faeth.”
—Pace Morby, TV Host, Author, Speaker, and the GOAT of Creative Financing 

“Bill has the rare talent of being both a brilliant real estate investor and one of the best educators in the industry. This book not only defies conventional wisdom, it gives a proven road map to break free from the rat race and build lasting wealth. Don’t read this book unless you’re serious about creating the life of your dreams!”
—Jerry Norton, Founder, Flipping Mastery

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Two Extra Steps

The Unfair Edge Anyone Can Use

By Bill Faeth
Published by Matt Holt Books
Distributed by Simon & Schuster
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