Tricky Times

Navigating the Messy Middle of Change

About The Book

A 2025 Management Book of the Year finalist, 'Tricky Times' is an essential guide for understanding the challenges, opportunities and leadership needed during uncertain times. Leading corporate anthropologist Jitske Kramer masterfully shows us how to navigate change – as an individual, team or organization.

In Tricky Times, Jitske Kramer unravels the complexities of transformations and cultural change. Fascinated by the myriad changes impacting our world and universally fierce emotions they are arousing, best-selling Dutch author and anthropologist Jitske Kramer set out to unravel the patterns of this liminal time. In clear language she describes the opportunities, the dangers and the lures during major changes. When wild stories confound, tricksters continually toy with truth and power relations shift.


We are lost in a trickster culture. We hail the best spinners of truth as heroes and now have Jack Sparrows as CEOs and Pinocchios as political leaders. Tricky Times is an unsettling book that will have you seeing society, and yourself, with fresh eyes. A book of insightful interpretations and personal views. Sharing lessons Jitske learned on her travels in diverse cultures. Offering a vision on the kind of leadership needed in liminal times. And an urgent book, because we can and must do better. We have work to do.


Navigating through uncertain times is a tricky business. It takes fearlessness and faith. Taking the knowledge and tools of anthropology, this book delves into the patterns and dynamics of major change. Anthropology has the ability to illuminate and lay bare things we knew but could not yet put into words. In Tricky Times; Navigating the Messy Middle of Change, Jitske Kramer unravels the complexities of cultural change. Focusing particularly on what happens in the uncomfortable, turbulent, precarious and messy middle—when we know we cannot go back to how things were, but also can’t yet clearly picture what’s to come.

About The Author

JITSKE KRAMER travels all over the world to learn from traditional healers, leaders, surprising innovators and random passersby. She is a corporate anthropologist, an inspiring speaker, entrepreneur founder of HumanDimensions. In 2013 Jitske was chosen as Trainer of the Year. She is known for being the bestselling author of Tricky Times, Deep Democracy, Work has left the Building and co-author of The Corporate Tribe (2016 Management Book of the Year). She brings worldly knowledge and experiences back to the world of organizing, cooperation and leadership through challenging keynotes and masterclasses. To improve the strength and results of individuals and groups (and to make the world a more beautiful place).  

She has the ambition to activate organizations to be wildly attractive to everyone and everything. In her stories, what is familiar gradually becomes strange. And what is strange becomes familiar. It is her quest to understand how we can build strong cultures, safe for diversity and ready for change. In her talks and books she shares her experience and research into these topics.

Product Details

  • Publisher: Atlas Contact (December 4, 2025)
  • Length: 400 pages
  • ISBN13: 9789047018742

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Raves and Reviews

Jitske Kramer doesn’t simply describe the modern experience of burgeoning cultural change that is infected by tricksters and false prophets, she also offers sound advice for handling it all. In these times of relentless uncertainty, one thing is certain: we need this book.

– Robert Cialdini, international bestselling author of Influence and Pre-Suasion

In a world where the ability to adapt is paramount, Kramer’s insights provide a valuable compass for anyone seeking to lead through the complexities of transformation

– Erin Meyer, New York Times bestselling author of No Rules Rules and the Culture Map

Jitske Kramer offers a completely original, challenging, and practically useful take on change. Tricky Times has the power to transform you and your organisation. Approach with excitement!

– Stuart Crainer and Des Dearlove, founders of Thinkers50, ‘the Oscars of management thinking', Financial Times

The jury was impressed by the author’s ability to convey such a complex story in an engaging and accessible style. These days, everyone seems to be searching – and this book offers exactly the course in getting lost that we need.

– Jury report Best Management Book of the Year 2025

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