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About The Book

Renowned business strategist Kenichi Ohmae's path breaking ideas on the globalization of industries and products have made headlines in leading financial newspapers and business publications on three continents. Now, in this eagerly awaited book, Ohmae integrates and expands his much discussed concepts.

Ohmae explains that becoming an insider means nothing less than full membership in the indigenous business communities at each corner of the Triad.

About The Author

Kenichi Ohmae is an organizational theorist, management consultant, Former Professor and Dean of UCLA Luskin School of Public Affairs, and author, known for developing the 3C's Model

Product Details

  • Publisher: Free Press (January 15, 2002)
  • Length: 240 pages
  • ISBN13: 9780743236348

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