There has never been a greater need to be honest. Today, more than ever, telling the truth matters. In fact, it matters A LOT.

In the most recent US Presidential election, fact-checking data show just 3% of Donald Trump’s claims were “true”, and only 12% of Kamala Harris’s. Neither can fairly claim the moral high ground there. In Australia, only four out of 20 sunscreens advertised as providing Factor 50+ protection recently met the SPF rating that they claimed on the label. Builder.ai, a UK-based AI company that had raised nearly a billion dollars (over $400m of it from Microsoft) collapsed after it emerged that what they claimed to the market was an “AI tool” was actually just 800 engineers in India pretending to be AI.

From well-meaning mistakes to deliberate bad faith propaganda, Dom Thurbon takes us on a rollercoaster ride to discover some of the most incredible untruths, lies and misinformation. The outcome of his research is that the ability to tell the truth is central to building great businesses and creating societies where people flourish.

With fascinating insights and observations, this insightful and entertaining book will forever change how you behave in relation to the truth.