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The Private Equity Advantage
Balancing Price, Terms, and Legacy When Selling Your Business
By Scott Hanson
Published by Forbes Books
Distributed by Simon & Schuster
Table of Contents
About The Book
When is the right time to sell your business? And how do you ensure the deal protects both value and legacy?
For business owners who have spent decades building their firms, the decision to sell represents both opportunity and complexity. The financial stakes are significant. The emotional dimensions run deeper. And the landscape of buyers—from strategic acquirers to private equity firms—can feel difficult to navigate.
The Private Equity Advantage provides a comprehensive road map. Scott Hanson, who has founded and successfully sold multiple businesses to both Fortune 500 companies and private equity firms, guides owners through every critical decision. From recognizing optimal timing to understanding private equity partnerships, from structuring tax-efficient deals to communicating effectively with employees, this book addresses the full spectrum of challenges.
Readers will learn how to evaluate potential buyers and partnership structures, minimize tax impact while maximizing proceeds, balance financial goals with personal and professional objectives, navigate legal complexities with confidence, and prepare for life after the sale.
Featuring expert interviews with investment bankers, attorneys, tax specialists, and private equity professionals, plus real-world case studies, this book delivers practical strategies for one of the most important financial decisions of your career.
For business owners who have spent decades building their firms, the decision to sell represents both opportunity and complexity. The financial stakes are significant. The emotional dimensions run deeper. And the landscape of buyers—from strategic acquirers to private equity firms—can feel difficult to navigate.
The Private Equity Advantage provides a comprehensive road map. Scott Hanson, who has founded and successfully sold multiple businesses to both Fortune 500 companies and private equity firms, guides owners through every critical decision. From recognizing optimal timing to understanding private equity partnerships, from structuring tax-efficient deals to communicating effectively with employees, this book addresses the full spectrum of challenges.
Readers will learn how to evaluate potential buyers and partnership structures, minimize tax impact while maximizing proceeds, balance financial goals with personal and professional objectives, navigate legal complexities with confidence, and prepare for life after the sale.
Featuring expert interviews with investment bankers, attorneys, tax specialists, and private equity professionals, plus real-world case studies, this book delivers practical strategies for one of the most important financial decisions of your career.
Product Details
- Publisher: Forbes Books (August 11, 2026)
- Length: 176 pages
- ISBN13: 9798887507071
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Raves and Reviews
"The Private Equity Advantage is a great step-by-step guide to selling one’s business. Hanson provides a variety of scenarios to help provide clarity to anyone serious about selling to private equity."
— Adam Coffey
Author of The Private Equity Playbook, The Exit Planning Playbook, and Empire Builder; Founding Partner, CEO Advisory Guru
"Private equity often gets a bad rap. But if you understand the model and learn to play the game, the outcome can be life changing. Scott Hanson shows founders how in The Private Equity Advantage."
— John Warrillow
Author of Built to Sell; Founder, The Value Builder System™
"Selling your firm is one of those things you don’t want to learn by trial and error. Scott sold his own company, grew it with private equity, and lived through everything this book talks about. That’s why The Private Equity Advantage carries real weight. It’s not some academic exercise; it’s the playbook from someone who’s been in the trenches."
— Victoria Bogner
Head of Wealth Planning & Former CEO, McDaniel Knudsen (prior to its sale to Allworth Financial)
"Selling a business can be a tricky, complicated process, particularly when selling to private equity or a private equity backed firm. The Private Equity Advantage breaks down the process into bite-sized content that puts the advantage into the sellers’ hands. Don’t assume a PE buyer is anything like a strategic buyer. Wholly different animal!"
— Mark Zweig
Experienced entrepreneur; Founder of two Inc 500/5000 companies; Author of Confessions of an Entrepreneur and thirteen other books
"I’ve been on every side of a deal—as a seller, as a buyer, rolling equity, and staying on as CEO of the company I built. I’ve also been through deals and processes that never made it across the finish line. What I’ve learned is simple: There’s no such thing as an easy deal and every detail matters. Scott Hanson’s The Private Equity Advantage cuts through the noise and shows you exactly what to watch for. It’s the kind of resource I wish I had from my first deal through to my last—and all the ones in between."
— Rich Galgano
Founder; Author of the #1 best-selling non-fiction book, USA Today, Down to the Wire.
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