"The only goal you cannot achieve is the one you have not yet recognized." More than twenty years ago, entrepreneur Stephan Schiffman launched his own business -- D.E.I. Management Group Inc. -- and built it into a major financial success. Since then Schiffman has taught more than 300,000 salespeople his internationally acclaimed methodology for high-efficiency selling. Now Schiffman reveals his innovative business-building strategies -- from conceptualization to cashing out -- in one complete and concise guide written specifically for the entrepreneur. Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiff man guides you through the four critical "threshold experiences" all entrepreneurs must cross to be successful. STARTING OUT -- the most important early issues and key questions:
How to know if you have what it takes to be your own boss
How much capital you need to begin
The pros and cons of franchises, manufacturing startups, service startups, and buying existing businesses
BRANCHING OUT -- making the most of your resources:
Why you are your own best asset
How to track progress -- and focus on goals
How to create your own niche in the marketplace
How to manage money, people, and time
FINDING OUT -- knowing your customers, and your marketplace:
How to sell -- even if you're a non-salesperson
The advantages and disadvantages of direct marketing, advertising and publicity
Understanding the sales cycle and maximizing profit
GROWING UP -- the keys to managed change and growth:
Why growth is costly, but worth it
How to change with your business
When to sell the business -- and for how much
Strategies for moving on -- and attacking the next challenge
Whether you're just thinking about starting a business, or have already taken the plunge, Make It Your Business is an essential resource you can use daily. Complete with information on obtaining financing, a concise guide to interviewing potential employees, and long-term planning tools, it will ease your company's growing pains while helping you build the business of your dreams.
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