‘Alan wasn’t just there, he was everywhere, as immersed in the world of rock as any of the bold-face names he represented. From glam to punk, from Bowie to Jagger, from small clubs and sweaty pubs to stadiums and enormodomes, Alan saw it all… and wrote it all down. A brilliant book by a brilliant man’

– Dylan Jones

‘A beautiful, warm, jaw-dropping, once-in-a-lifetime, lifting-the-stone guide to a secret world … Edwards is an endlessly charming and gently amused companion as he reveals the truth about that lost time when the music was an embarrassment of riches. I loved it. And if the music ever mattered a damn to you, then you will love it too’

– Tony Parsons

‘The UK music industry from the 1970s to today. Alan was there and he has receipts. Frank, fascinating and funny’

– John Niven

‘Great publicists are born to the job, it's a calling that's ingrained from birth. Alan Edwards has worked for the world's biggest music stars – from Amy Winehouse and Bowie to the Spice Girls, the Sex Pistols and the Who. How he's remained balanced and sane amazes me. He's the best in the business … For anyone interested in the workings of the media and celebrity, from the 70s to today, this book is a must-read’

– Roger Daltrey

‘Alan is a master of intrigue and suspense . . . An absorbing read’

– Hugh Cornwell

‘Alan Edwards has been around so many different experiences and situations! His credentials in the press world are legendary’

– Debbie Harry

‘Alan Edwards is one of the few people who ever saw Tony Blair starstruck – when he introduced him to David Bowie at the Brits in 1996 . . . It is no surprise Alan has written something far more than just another music book. It gives a real insight into media and PR, what really happens as opposed to what we may think happened!’

– Alastair Campbell

‘An exhilarating account from the man who shaped modern music PR as we know it. Entertaining and educational in equal measure’

– Yomi Adegoke

‘I remember seeing Alan at various gigs and functions from afar, and I always thought he was a guy on the ball. This book brings back a lot of memories’

– Steve Jones, Sex Pistols

‘If Edwards played at Glastonbury, he’d be in the Sunday afternoon “legends slot”'

– PR Week