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How to Sell Anything to Anybody

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Photograph by Rick J. Ritts

Joe Girard is a consummate salesman, public speaker, and the author of How to Sell Yourself, How to Close Every Sale, and Mastering Your Way to the Top. Girard lives with his family in Grosse Pointe Shores, Michigan.

"Joe Girard is the number-one positive thinker, and can help you. I know, for he helped me."

-- Dr. Norman Vincent Peale, author of The Power of Positive Thinking

"Joe Girard is the Michelangelo and Tiger Woods of sales."

-- Harry Beckwith, author of Selling the Invisible

"The world's greatest salesperson offers the world's greatest selling techniques."

-- Chip R. Bell, coauthor of Beep! Beep! Competing in the Age of the Road Runner

"World's Greatest Salesman"

-- The Guinness Book Of World Records