BOB BURGIN is an entrepreneur and learning scientist who has spent thirty-five years translating scientific research into innovative products. For the past fifteen years, he has led a company focused on advancing human learning through brain science, collaborating with pioneering neuroscientists including Dr. Robert Bjork, Dr. Daniel Schacter, and Dr. Henry Roediger III. His work explores how our brains encode, store, and retrieve knowledge, insights that have proven foundational to understanding artificial intelligence. Before founding his learning company, he built and sold a successful web-based customer service platform, working alongside Stanford researchers on human-computer interaction. He lives in Boulder, Colorado.