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Creative You

Using Your Personality Type to Thrive

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No matter what your passion is—business, technology, science, or plumbing—this practical guide will enable you to unleash your innate creative skills based on your unique personality type and succeed in everything you do.

Whether you can admit it to yourself or not, you are creative.

In today’s complex world, creativity is the key to finding and living your passion. Whatever that passion is—cooking, technology, writing, or even plumbing—Creative You reveals your own personal style of creativity to help you build an environment of innovation at work and home.

Discover your creative personality type with a simple quiz and detailed descriptions of the sixteen person­ality types. Plus, tools and techniques show you how to apply creativity to your everyday life. Drop excuses like I’m too old to start being creative and creativity is only for artists. Confidently use creativity to live your passion by using your natural style. Whether you are starting from scratch or enhancing an already developed skill, discover the creative you that you’ve been searching for.

Photograph by David B. Goldstein

Otto Kroeger is a bestselling author and expert in the Myers-Briggs Type Indicator® (MBTI®) Assessment. He served as president of the Association of Psychological Type International and is a current member of the National Training Laboratory Institute of Applied Behavioral Sciences. Kroeger has coauthored four leading books on personality: Type Talk, Type Talk at Work, 16 Ways to Love Your Lover, and Personality Type and Religious Leadership.

Photograph by Scott Dingman

David B. Goldstein is Myers-Briggs Type Indicator® certified and has done extensive research on the connections between creativity and psychological types. He earned an MBA from The George Washington University and studied art at the Hong Kong Art School. He splits his time between New York City and Falls Church, Virginia.

  • Publisher: Atria Books/Beyond Words (July 2, 2013)
  • Length: 320 pages
  • ISBN13: 9781451669046

"...anyone stuck in a mental rut will appreciate Goldstein and Kroeger's eclectic and provocative guidance."

– Publishers Weekly

"Whether [readers] are interested in better understanding their psychological profile or in adding a little creative fun to their lives, this book has the answers they are looking for."

– Retailing Insight

“Over thirty years after his field-defining Type Talk, Otto Kroeger—with his new and wonderful coauthor, David Goldstein—has created an accessible and much needed volume on creativity through the lens of psychological type. In this age of grinding demands for creativity and change, Creative You, empowers each of us to understand and fully realize the creativity that each of us is hard wired to have.”

– Hile Rutledge, president of OKA

"Whether you've lost faith in your own creativity or are trying to help others regain theirs, Goldstein and Kroeger provide a wealth of rich examples and practical advice on embracing—and making the most of—one's own creative style."

– Jane A. G. Kise, EdD, author of Intentional Leadership and founder of Differentiated Coaching Associates

"Finally a book that explains the two types of creativity in a well researched and logical manner. Some of us excel in "adaptive" creativity, changing a few features to make something work better. Others exhibit "innovative" creativity, generating the ideas that come out of nowhere. As an artist, writer, and seminar leader I have found that both are needed and understanding one's own strength is crucial to career success and satisfaction."

– Shoya Zichy, author of Career Match and Personality Power

"This well thought out and articulate book cries out for us to re-examine the traditional notion of what it means to be creative. Using the frameworks of type and temperament, the authors challenge us to know ourselves, so that we can recognize and nurture our own kind of creativity. More than a theoretical work, the book is bursting with practical information on not only how to understand our creative nature, but how to implement what excites us the most."

– Cynthia Stengel Paris, MBTI master practitioner and president of The People Skills Group

"I found Creative You both liberating and affirming. This book has enhanced my understanding and appreciation of creative styles, and I intend to use what I have learned to paint, teach, and validate with new confidence and renewed appreciation of creative differences in both process and product. It is no surprise to see David and Otto generate, harvest, and communicate creative ideas. They are gifted, engaging men who have applied creativity to leading accomplished lives. CreativeYou is another generous contribution."

– Jean K. Gill, SWA, NWS

"David Goldstein and Otto Kroeger have performed a valuable service by helping people of all 16 personality types to understand and enhance their creative gifts. Creativity isn't just for one type of personality. Each of us has creative potential, and each personality type has a creative contribution to make. Creative You will help you find your own unique pathway to a more creative life, even if you previously thought of yourself as uncreative."

– Shelley Carson, PhD, lecturer in psychology at Harvard University and author of Your Creative Brain

"Today, your creativity is more valuable than oil or gold. It's one necessity that can’t be outsourced! This timeless, fascinating book shows you how to be more creative, boost your earning power and job security, and make the world a far better place."

– Patricia Aburdene, author of Conscious Money

"With a range of incisive, insightful, and unique metaphors, Creative You will assist experienced practitioners explain type concepts more effectively and help those new to the theory to grasp it more quickly and thoroughly. Goldstein and Kroeger have made a special contribution to the type literature—from cooking to spirituality to pop art, there is something here to stimulate the creativity of all types."

– Katherine W Hirsh, DPhil, author of three volumes in the Introduction to Type® Series