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Why the Key to Fixing Everything is All of Us

Foreword by Brian Eno
Published by Canbury Press
Distributed by Simon & Schuster

What are we doing to ourselves when we tell ourselves we're Consumers 3000 times a day?

What would it look like to put the same creativity and energy into involving people as Citizens?

What would you do in this time, if you truly believed in yourself and those around you?

Jon Alexander spent the first decade of his career in the advertising industry, selling some of the world's biggest brands. Then he realised he was caught up in a story he didn't believe in – the Consumer Story.

Here, with New York Times bestselling writer Ariane Conrad, he shows us what we need to do to step into a bigger idea of ourselves as Citizens: collaborative, caring, creative creatures who can shape our communities, organisations, and nations for the better.  

Citizens traces human history from the Subject Story of kings and empires to the current Consumer Story, bringing together the evidence that we have always been Citizens by nature. It sets out the tools we need to reinvent our organisations and our politics, equipping us to face the many challenges of our time. It shows us what we must do to survive and thrive – as individuals, as organisations, even as a species.

With a foreword by Brian Eno

‘The shift from consumer to citizen is a truly big idea. I strongly recommend you engage with it’  Dame Fiona Reynolds DBE Former Director General, National Trust

Jon Alexander began his career with success in advertising, winning the prestigious Big Creative Idea of the Year before making a dramatic change. Driven by a deep need to understand the impact on society of 3,000 commercial messages a day, he gathered three Masters degrees, exploring consumerism and its alternatives from every angle. In 2014, he co-founded the New Citizenship Project to bring the resulting ideas into contact with reality. In Citizens, he is ready to share them with the world.

  • Publisher: Canbury Press (February 17, 2022)
  • Length: 320 pages
  • ISBN13: 9781912454846