Sophie Cornish and Holly Tucker are the founders of notonthehighstreet.com, an award-winning, multimillion-pound online marketplace selling thousands of innovative, stylish products. But eight short years ago Sophie and Holly were maxing out their credit cards, trying to secure loans and crossing fingers that their big idea would take off. Now they've written down all the lessons they had to learn the hard way, drawing not just on their experience but also that of the 5,000 independent businesses they work with. With startling honesty, they lay bare the truth about getting started while raising a young family at the same time. They believe that anyone should be able to achieve a great working life on their own terms. Here's how.
A short guide to winning your own PR, from writing your own press release to handling an on-the-spot interview.
Sophie's first job was as a beauty writer on a women's magazine, and since then her career has spanned journalism, cosmetic brand development, marketing and advertising as well as her own business styling private and corporate events. She lives in London with her husband Simon, and their children, Ollie, 15 and Honor, 13.
Holly started working for an advertising agency at the age of 17, quickly landing a full-time job with them and working with Sophie for the first time. While selling ad space in magazine publishing she saw the opportunity to provide a new route to market for individual designer-makers. She lives in London with her partner Frank, and their son Harry, who is seven.
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