Determination isn’t a personality trait. It goes as deep as our blood—forged in the fire of failure, grit, and relentless self-belief.

Shawn French wasn’t born with some special gift. He wasn’t handed a roadmap to success or raised with perfect circumstances. What he was handed was pain: setbacks, losses, betrayals, and rock-bottom moments that could’ve buried him. And for a while, they did.

What Shawn has rebuilt for himself today isn’t a testament to good luck, and it’s not because he wasn’t afraid. It’s because he was determined.

Now a respected mental performance coach and the host of The Determined Society, Shawn shares the hard-earned wisdom forged in the crucible of adversity. In this book, he outlines a blueprint for reinvention, especially for individuals facing an identity crisis after their pursuits come to an end. Drawing from both his own setbacks and the struggles of others, Shawn offers a brutally honest, step-by-step approach for turning pain into power––and discipline into a superpower.

Rejecting hollow motivation and surface-level positivity, Blood Type Determined is a declaration of inner strength. It speaks to anyone tired of living on autopilot, hungry for transformation, and ready to break through. Through unapologetic truth and practical guidance, Shawn invites readers to make a defining decision: to stop surviving and start becoming.