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About The Book

'Innumerable gems . . . by one of the company's most astute observers' - Economist


Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, disrupting countless industries while its valuation has soared to well over a trillion dollars. We now live in a world run, supplied and controlled by Amazon and its founder.

In Amazon Unbound, Stone presents a vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unparalleled access to current and former executives, employees and critics, he shows how seismic changes inside the company led to dramatic innovations, as well as to missteps that turned public sentiment against the company.

Authoritative, timely and revelatory, Amazon Unbound is the definitive account of a man and company we couldn’t imagine modern life without.

About The Author

David Paul Morris

Brad Stone is senior executive editor of global technology at Bloomberg News. He is the author of the New York Times bestseller The Everything Store: Jeff Bezos and the Age of Amazon, which has been translated into over thirty-five languages, and The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley. He has covered Silicon Valley for more than twenty years and lives in the San Francisco Bay area.

Product Details

  • Publisher: Simon & Schuster UK (July 7, 2022)
  • Length: 512 pages
  • ISBN13: 9781398500990

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Raves and Reviews

'Fascinating and deeply researched... Stone is at his best describing Bezos’s demanding style of management... Masterful.'

– Marc Levinson, Washington Post

'Stone’s new volume is on its surface a business book that seeks to explain the rise of America’s most important private enterprise... Amazon Unbound is particularly valuable in explaining how the company makes money, and the day-to-day decisions that end up having a big effect on consumers... a dense, at times juicy tour of the company Bezos built.'

– Ben Smith, New York Times

'Innumerable one of the company's most astute observers.'

– Economist

'An excellent new book...Bezos emerges as the ur-billionaire of our time, the deft wielder of a fortune so vast that he and his company are becoming "perilously close to invincible".'

– Farhad Manjoo, New York Times

'Brad Stone is now the Edward Gibbon of Amazon - a reliable and engaging chronicler of one of the great forces of our age. If a company and a culture can have a biographer, Stone is Amazon’s - which, given the retailer’s ubiquity, makes him a biographer of the way all of us live now.'

– Jon Meacham, author of The Soul of America

'There are really only a handful of writers who can craft a page-turning narrative about the most transformative business ideas. Brad Stone is one. His topic of choice - Amazon and its founder Jeff Bezos - is equal to his journalistic skill. In this book, he gives us his second must-read account of how the world's most important company and technology titan captured not only global retail, but Washington, Hollywood, outer space and your brain.'

– Rana Foroohar, author of Makers and Takers and Don't Be Evil

'In this vivid, anecdote-filled page-turner of a book, Stone goes deep inside a company with colossal power, one we rely on for low-cost, wonderful service, and one that also kills many businesses and jobs. With rare access to Amazon executives, readers are taken inside Amazon meetings, see up close Jeff Bezos's brilliance but also his belligerence, understand the trade-off between impressive efficiency versus the perils of market dominance, and get an up-to-the-moment appreciation of why government is now awake to the monopoly dangers posed by digital giants like Amazon.'

– Ken Auletta, author of Googled

'Amazon's reach is so extensive that it can seem easier to list the few areas of commerce that it doesn't touch than the many it does. Stone even-handedly describes the history, expansion and major personalities of the company.'

– Curtis Sittenfeld, my favourite non-fiction books, The Week

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