Jen Gotch

Kerry Crawford

About The Author

Jen Gotch is the founder and chief creative officer of ban.do and an advocate for mental health and emotional well-being. In 2008, she founded ban.do with a friend, and with no prior business experience, was able to work with a small group of passionate people and transform it from a small hair accessories company into a beloved lifestyle brand that’s all about encouraging joy and personal growth. She lives in Los Angeles, California.

Books by Jen Gotch

The Upside of Being Down

How Mental Health Struggles Led to My Greatest Successes in Work and Life

By Jen Gotch
A NEW YORK TIMES BESTSELLER

An entertaining, humorous, and inspirational memoir by the founder and chief creative officer of the multimillion-dollar lifestyle brand ban.do, who “has become a hero among women (and likely some men too) who struggle with mental health” (
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