In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
Completely updated text and examples
Great headline formulas
New exercises to spark creativity
The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Get a FREE e-book by joining our mailing list today!
Get our latest book recommendations, author news, competitions, offers, and other information right to your inbox.
By clicking 'Sign me up' I confirm that I'd like to receive updates, special offers, including partner offers, and other information from Simon & Schuster Inc. and the Simon & Schuster family of companies. I understand I can change my preference through my account settings or unsubscribe directly from any marketing communications at any time. We will send you an email with instructions on how to redeem your free eBook, and associated terms.
More books from this author: Dan S Kennedy
Thank you for signing up, fellow book lover!
Tell us what you like and we'll recommend books you'll love.