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The Tree of Life and Prosperity

21st Century Business Principles from the Book of Genesis

Published by Wicked Son
Distributed by Simon & Schuster

“The Tree of Life and Prosperity is one of the most important business books out there right now for people looking to build, create, and do so with their heads and hearts.” -Laurie Segall, Correspondent for 60 Minutes+ and Founder of Dot Dot Dot Media

"Eisenberg has produced a book that will entertain, stimulate, and teach, whether the reader comes from the world of business or is literate in religious ideas, or both." -Dan Senor, Co-Author of Start-Up Nation

One of Israel’s most successful venture capitalists uses the words and actions of the Hebrew patriarchs to lay the foundations for a modern growth economy based on timeless business principles and values.


Entrepreneurs, businessmen, and investors are constantly looking for principles and rules that will pave the way for success. Usually, those at the forefront are successful entrepreneurs from Silicon Valley or legendary Wall Street investors. But the principles of economic growth, wealth creation and preservation were written long before the rise of the modern market economy and its heroes.

Michael Eisenberg—one of the most successful venture capitalists in Israel, and one of the first investors in Lemonade, and Wix—reveals in The Tree of Life and Prosperity the eternal principles for successful business, economics, and negotiation hidden in the Torah—and shows their relevance to the modern world we live in.

Michael Eisenberg is co-founder and General Partner at Aleph, an early stage venture capital fund with over $500 million under management. Michael has been a venture capitalist for twenty-five years. Aleph focuses on partnering with great Israeli entrepreneurs to build large, meaningful companies and impactful global brands. Since its founding in 2013, Aleph has invested in more than forty companies, including Melio, Lemonade, Bringg, JoyTunes, Healthy.io, and Nexar.

Since 2006, Michael has been writing the blog Six Kids and a Full Time Job, on topics ranging from politics to technology, Judaism, and macroeconomics. He was a contributor to TheMarker, a Hebrew-language daily business newspaper, and is the author of the “The Hummus Manifesto,” the seminal piece on Israel’s innovation scene. Michael has also published five books in Hebrew: The Vanishing Jew, Ben Baruch, The Tree of Life and Prosperity, Everyone can be Moses, and Roaring Tribe. He lectures frequently on venture capital, Israel, and entrepreneurship. He serves on the board of the nonprofit organization Yeshivat Har Etzion and is the chairman of The Shomer Hachadash. Michael lives in Jerusalem with his wife and eight children.

  • Publisher: Wicked Son (January 20, 2022)
  • Length: 352 pages
  • ISBN13: 9781637580707

The Tree of Life and Prosperity is one of the most important business books out there right now for people looking to build, create, and do so with their heads and hearts.”

– Laurie Segall, Correspondent for 60 Minutes+ and Founder of Dot Dot Dot Media

“Eisenberg has produced a book that will entertain, stimulate, and teach, whether the reader comes from the world of business or is literate in religious ideas, or both.”

– Dan Senor, Co-Author of "Start-Up Nation"

“Michael Eisenberg provides brilliant insights into how the Bible can inform our understanding of business and markets. Eisenberg’s lessons are deeply impactful into how all business professionals should approach their decision-making. This book is certain to become required reading in all business ethics curricula.”

– Paul A. Gompers, Professor of Business Administration, Harvard Business School

The Tree of Life and Prosperity is that rare treat. It quotes people who have probably never been quoted together in the same book, reflecting Michael Eisenberg’s intellectual breadth, integrated worldview, and experience as a successful venture capitalist. Irrespective of your level of familiarity with the biblical text or religious belief, The Tree of Life and Prosperity can surprise, delight, and challenge you.”

– David Jackson, Founder and CEO of Seeking Alpha

The Tree of Life and Prosperity is a superb read for anyone in the world of business, or for anyone wondering how to reconcile the values of Genesis with the bewildering 21st-century world of Nasdaq and crypto.”

– Matti Friedman, Author of "Spies of No Country" and "Pumpkinflowers"

“The Torah, we are told, has seventy faces, and Michael Eisenberg has revealed what is surely one of its most unexpected.”

– Yossi Klein Halevi, Senior Fellow at the Shalom Hartman Institute and Author of "Letters to My Palestinian Neighbor"

“In an analytical tour de force, Michael brilliantly limns timeless lessons from the Torah to distill 21st-century first principles for business and ethics. This book should be read by everyone interested in starting a company.”

– Keith Rabois, General Partner at Founders Fund

“Move over Warren Buffett: turns out that the best investment thesis of all comes straight out of the Book of Genesis. Principles, in fact, are a competitive advantage. Eisenberg’s erudition is deep and wide: this is a book to be savored and shared.”

– Ann Kirschner, Author of "Sala’s Gift"

“In today’s shifting economy, social consciousness and business have become intrinsically linked. The Tree of Life and Prosperity is the book the market has been waiting for—a succinct and compelling guide to ethical investing principles.”

– Aryeh B. Bourkoff, Founder and CEO of LionTree

“Michael Eisenberg blends battle-tested business acumen with the wisdom of the ages in this eye-opening, mind-expanding, and thoroughly-enjoyable book.”

– Nir Eyal, Angel Investor and Author of "Hooked and Indistractable"

“Eisenberg weaves seamlessly between Biblical sources and pressing issues in business and economics, explicating Torah values and applying them to the modern world. A fascinating read.”

 

– Rabbi Menachem Penner, Dean of Rabbi Isaac Elchanan Theological Seminary

“In this lucid reflection, Eisenberg shares not only ancient ethics and wisdom, but applies them to today’s thorniest questions of capitalism and governance. A must-read for anyone interested in changing—and fixing—the world.”

– Dr. Parag Khanna, Founder of FutureMap and Author of "Connectography" and "MOVE"

“Venture capital typically exists in a secular vacuum. But as Eisenberg demonstrates, it only really works when it’s undergirded by a moral framework of trust, mutual benefit, and societal advancement. This is a must-read for anyone who wants investing to be more than a zero-sum game.”

– Bradley Tusk, Author and CEO of Tusk Strategies

“Regardless of your background, The Tree of Life and Prosperity will equally nourish the mind and soul. It’s an instant classic that will inspire vibrant discussions in homes, classrooms, and boardrooms for years to come.”

– Robert Reffkin, Co-Founder and CEO of Compass

“Michael Eisenberg seamlessly weaves a brilliant expositional tapestry that uses the Torah to explain the intellectual and moral underpinnings of his illustrious investing career.”

– Robert J. Mylod, Jr., Managing Partner, Annox Capital