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The Carrot Principle
How the Best Managers Use Recognition to Engage Their Employees, Retain Talent, and Dirve Performance
By Adrian Gostick and Chester Elton
Table of Contents
About The Book
Newly updated to include information for the UK, The Carrot Principle illustrates how ordinary organizations have made themselves extraordinary through the use of strategic employee recognition. The authors show how great organizations and great managers succeed through living the Carrot Principle.
Featuring case studies of effective recognition in some of the world's most successful organizations, such as DHL, Avis, Pepsi, etc and demonstrating how recognition has led to improved employee commitment and bottom line results in these companies, the book also shows how a Carrot Culture is not created by the CEO, senior leadership team or HR department, but manager by manager.
The book provides examples of leaders - from around the globe - who lead through the Carrot Principle: providing plentiful how-to's for managers wishing to get started or hoping to enhance their recognition abilities.
Overall, there has never been a book in the recognition or motivation space that has had this type of quantitative or case study support.
Featuring case studies of effective recognition in some of the world's most successful organizations, such as DHL, Avis, Pepsi, etc and demonstrating how recognition has led to improved employee commitment and bottom line results in these companies, the book also shows how a Carrot Culture is not created by the CEO, senior leadership team or HR department, but manager by manager.
The book provides examples of leaders - from around the globe - who lead through the Carrot Principle: providing plentiful how-to's for managers wishing to get started or hoping to enhance their recognition abilities.
Overall, there has never been a book in the recognition or motivation space that has had this type of quantitative or case study support.
About The Authors
Ed McGowan
Adrian Gostick is the New York Times bestselling coauthor of The Best Team Wins, The Carrot Principle, and All In, which are sold in more than fifty countries around the world. He is a founder of the global training firm The Culture Works, with a focus in culture, teamwork, and employee motivation. Learn more at TheCultureWorks.com or CarrotGuys.com.
Ed McGowan
Chester Elton is co-author of the best-selling "Managing with Carrots," nominated as the SHRM Book of the Year. He is also co-author of "The 24-Carrot Manager" and "A Carrot a Day." As a motivation expert, Chester has been interviewed by the Wall Street Journal, The New York Times, The Washington Post, Fast Company and has been a guest on CNN, Bloomberg Television and on National Public Radio. A sought-after speaker and recognition consultant, Chester is vice president of performance recognition with the O.C. Tanner Recognition Company. He has been a featured speaker at the Society for Human Resource Management annual conference, HR Southwest, Incentive Magazine Forums, New York City Premium and Incentive Show, and Chicago Motivation Show. He serves as a recognition consultant to Fortune 100 firms such as Johnson & Johnson, AOL/Time Warner, Avis and KPMG
Product Details
- Publisher: Simon & Schuster UK (December 11, 2012)
- Length: 320 pages
- ISBN13: 9781471105760
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- Book Cover Image (jpg): The Carrot Principle eBook 9781471105760
- Author Photo (jpg): Adrian Gostick Ed McGowan(0.1 MB)
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- Author Photo (jpg): Chester Elton Ed McGowan(0.1 MB)
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